In 2017, four friends found themselves, centered around a bong, deep in conversation. Why hadn't smoking accessories been given the same level of design attention as any other product?

The attitudes and perceptions around smoking were undoubtedly shifting, but the products used to enjoy them seemed deeply rooted in the counterculture of the past. It was there that they saw an opportunity to embrace evolving attitudes and challenge themselves to create products that felt more like home goods than something illicit.

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